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Designing a Keepsake: Hand-Illustrated Dior Christmas Gift Boxes
A behind-the-scenes look at designing and hand illustrating Christmas gift boxes for Dior, activated live in-store across Sydney, Melbourne and Brisbane during a pivotal brand transition.
Feb 18


Writing in Gold: A Lunar New Year Live Activation with Piaget
A behind-the-scenes look at a Lunar New Year live calligraphy activation with Piaget, where traditional Chinese couplets were written in gold inside the boutique, blending heritage craftsmanship with luxury retail experience.
Feb 17


My TEDX talk: "We Should All Draw Without an Eraser"
When I first stepped into live illustration, I realised something profound — life doesn’t come with an undo button. Every stroke matters. My TEDx talk, We Should All Draw Without an Eraser, explores what happens when we stop chasing perfection and start trusting our next line — in art, and in life.
Nov 12, 2025


Exciting News: I’ll Be Speaking at TEDx UNSW!
I’m thrilled to share that I’ll be speaking at TEDx UNSW on October 30th! My talk explores the quieter, unexpected moments behind a creative journey — the ones that shape how we see art, purpose, and growth. Tickets are now available, and friends of Cai can use CAI10 for 10% off. I can’t wait to see some familiar faces in the audience for a day of stories, ideas, and inspiration!
Oct 19, 2025
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