Each artwork begins well before the event itself with a dedicated concept development and design phase. Composition, colour palette, subject matter, and key visual elements are carefully planned in advance to ensure the artwork aligns with the event theme and objectives. This means the creative direction is not left to the day itself; rather, the live painting becomes the continuation and completion of a thoughtfully developed concept. Following the event, final refinements can be completed in the studio before the artwork is delivered ready for display.